THE CHALLENGE Busy travelers often are too rushed to take advantage of Finnair upgrades available to them. THE SOLUTION Finnair decided to proactively push seat upgrade options to the customer's mobile phone using Bookit's platform. THE OUTCOME SMS outreach for mobile boarding passes - Predictive analytics to optimise future offers and seat upgrades
Finnair, Smartcom Labs
Finnair deployed Smartcom Labs' iSMS mobile checkin process, eliminating queues at the airport. Building on this success Finnair then decided to offer seat upgrades by SMS as well, resulting in significantly increased revenue.
Prior to contacting bookit Finnair already had a mobile checkin solution but not enough people were using it. By making the process proactive and seamless mobile checkin sky rocketed. The customer recieves an offer to upgrade to business class using loyalty points, and replies with a single letter to accept the offer. Bookit mediates the dialogue between the customer and Finnair's back-end systems so that the process is seamless for both Finnair as well as the customer. The day of the flight, the customer receives the boarding pass directly to their phone and can skip check-in queus at the airport.
Finnair benefits by increasing sales of business class seats as well as from newly available seats opened up in coach.
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Smartcom Labs' products have been protected by the following patents and patent applications:
AU 2006319060 B; CHEP 1546938; CHEP 1647132; CHEP 2014113; CN103177390B; CN105264817B; DE112013002111T5; DE112013002121T5; DEEP 1546938; DEEP 1647132; DEEP 1955557; DEEP 2014113; DKEP 1546938; DKEP 2014113; EP1546938B1; EP2301206A4; EP2301206A4; ESEP 1955557; FI 117663 B; FI 118585 B; FI 118586 B; FI 119168 B; FI 124899 B; FI 126804 B; FI 127676 B; FI 20185981A1; FIEP 1546938; FIEP 1647132; FIEP 2014113; FREP 1546938; FREP 1647132; FREP 1955557; FREP 2014113; GBEP 1546938; GBEP 1647132; GBEP 1955557; GBEP 2014113; HUEP 2014113; IEEP 1546938; IEEP 2014113; IN 270862; ITEP 1955557; ITEP 2014113; JP 4607585; JP 5159825; JP6067836B2; NLEP 1546938; NLEP 1955557; NLEP 2014113; PLEP 1955557; PLEP 2014113; RU 2324221; RU 2438267; SEEP 1546938; SEEP 1647132; SEEP 2014113; SG 110328 ; SG 191554; SPEP 2014113; TREP 1955557; TREP 2014113; US 7,406,429; US 7,610,208; US 7,912,190; US 8,050,664; US 8,145,245B2; US 8,254,531; US 8,260,330; US 8,576,993; US 8,589,194; US 8,634,522; US 8,666,380; US 8,737,954; US 8,737,955; US 8,737,958; US 8,737,959; US 8,825,774; US 8,837,689; US 8,849,323; US 8,856,017; US 8,880,080; US 9,049,573; US 9,167,398; US 9,171,307; US 9,177,268; US 9,288,315; US 9,313,161; US 9,313,163; US 9,406,032; US 9,406,062; US 9,418,361; US 9,424,567; US 9,461,951; US 9,501,775; US 9,578,022; US 9,706,405; US 9,807,614; US 9,832,311; US 9,937,531; US RE 44,073; US RE 46,395; US RE 46,653; US RE 46,685; US10200532B2; US10740698B2; US10748085B2; US10885473B2; US10902491B2; US10990908B2; US11004014B2; US11004015B2; US11004114B2; US20140164031A1; US20150149222A1; US20150178716A1; US20150227857A1; US20150235146A1; US20150254631A1; US20160162874A1; US20160164977A1; US20180091976A1; US20180121835A1; US20180139607A1; US20180139607A1; US20180185883A1; USRE47279E1; USRE48385E1; ZA2008/05693; ZL 200680052298.4 Updated July 19, 2021