Bookit Introduces Single Mobile Payment and Delivery Management Platform for On-line Purchases

Helsinki, January 11, 2015 – Bookit, a developer of mobile engagement platforms, is introducing a mobile engagement, mobile payment, and end-to-end consumer parcel delivery platform that puts the consumer in charge or where and when they receive their products purchased from on-line stores.

The new mobile platform also enables retailers to make value-added post-purchase offers to consumers to increase customer loyalty and revenue.  “Up to now so called frictionless e-commerce created a `rub’ when it came to empowering consumers to control when and where their online purchases are delivered,” according to Jukka Salonen, founder of BookIT.  “Our new platform lets customers, from the time of purchase and along key points in the delivery process, specify or change the time and location of their delivery.”Beginning at mobile order and payment processing step, the Bookit's mobile engagement platform enables consumers to use their mobile device to verify their ID and make a payment.  Order and payment

information is displayed and the customer also receives a text or email confirmation.“Once the order and payment is processed, the consumer receives delivery confirmation along with, at the retailer’s option, additional value-added offers,” continued Salonen. “The customer may receive an option for delivery to their home or secondary location, such as their office.”  Prior to the delivery day, the customer may select options for the most convenient delivery time offered by the carrier.This new mobile engagement payment and delivery system leverages Bookit’s patented BookIT iSMS® text messaging architecture as well as secure mobile payment method that lets retailer and businesses reach the right customers with the right offer at the right time, and then engage with that customer all the way through to successful payment.For more information contact:Americas: Bob Batz m. +1 609 217 7721EMEA: Jarmo Ikonen m. +358 40 8496117

January 11, 2015